In the mobile-first world of Internet marketing, it’s no wonder that we’re continuing to see that same trend in the franchise development arena. Below are the latest franchise-marketing results from major franchise portals, just released this week at the Franchise Update Leadership and Development conference in Atlanta, Ga.
In the month of August this year, the top websites in the Landmark Franchise Network saw the following results:
- Over 63% of all prospects contacted franchisors via a mobile phone device – that’s a 50 percent increase in just 3 years!
- Desktop computers held steady with about 32% of the franchise inquiries for the second year in a row.
- Tablets declined slightly to 5%
Overall, this is a continuing trend that we’ve seen since 2010 and doesn’t look to be changing any time soon. Franchise portals are the leading source of prospects to invest in new franchises, and according to Michael Alston, president of Landmark Interactive, “Smartphones are stabilizing as the dominant marketing channel at franchise portals, and desktop is holding steady as tablets decline.”
This is no more evident than when viewing our reports from 2010 to 2017. Below you will see how the trends are fairing at the Landmark Franchise Network’s flagship sites: Franchise.com, FranchiseGator.com, FranchiseSolutions.com, FranchiseOpportunities.com, BusinessBroker.net.
As you can see, mobile’s has averaged a year-to-year growth of 77% since 2010 whiledesktop has declined around 15% a year on average.
No matter which way you slice it, mobile marketing is not to be ignored. Smart marketers will design franchise websites and apps to be mobile friendly to reach the next generation of franchise owners.