While a desire to “by my own boss” is the No.1 motivation for people thinking about buying a business, the potential to earn more money ranks a strong No. 2, according to the business-buyer survey across the Franchise Ventures demand generation platform.
Nearly three-quarters of respondents, or 72.5%, cite “income potential” as one of their top reasons for thinking about starting or buying a business.
Learn more about franchise- and business-buyer motivations at FranchiseInsights.com.