Following the broad trends in population demographics in the U.S., the age of franchise-investment prospects continues to shift younger in the latest quarterly analysis by Franchise Ventures.
Generation X, ages 39-54, is the largest group ready to talk with franchisors, at 46.1% of all prospects in Q3 2019, but Millennials, ages 23-38, are growing at a much faster clip, reaching 22.3% of all franchise inquiries.
Learn more about franchise-buyer demographics at FranchiseInsights.com