While Millennials are the fastest-growing group of franchise prospects, Generation X was far and away the largest age group interested in buying a franchise last year.
The 39- to 54-year-old cohort claimed 44.9% share of prospects contacting franchisors through the Franchise Ventures demand-generation platform in 2019, and it indexed the highest among age groups for estimated household income, with 40.8% earning $100,000 or more a year.
Please visit FranchiseInsights.com for a 2019 demographic profile of Gen X franchise prospects.