What’s smarter than a smartphone? Two smart phones – yours, and the one in the hands of the local entrepreneur who wants to know more about owning one of your franchises. In less than a decade, smart phones connected to the Internet have skyrocketed to become the No. 1 channel for potential investors to research …
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Who Buys Franchises? Prospects Span All Generations
The next generation of business owners is likely to be younger than you might think. According to the largest study of prospect franchise buyers to date, more than half of those interested in buying a business are under the age of 50. Baby Boomers and older are still a force to be reckoned with, and …
Franchise Marketers, Do You Know WHERE Your Prospects Are?
Franchisors, there’s a huge mismatch in your new-unit sales funnel – 67% of all franchise inquiries are sent outsite of business hours, times that don’t lend themselves to an immediate phone conversation. And that problem gets tougher for national franchisors, when you consider the vast expanse of the 50 states and 6 main time zones …
Franchise Prospect Data Shows Opportunity in Business-Hours Mismatch
If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business …
Franchisee Recruitment Starts With ‘Pre-Engagement’ Phase
So you want to grow your business – don’t we all? Internet marketing changes the franchise funnel, starting long before anyone talks on the phone or reads a contract. Industry consultant Art Coley sees a critical path he calls the pre-engagement phase, when a potential franchisee moves from being possibly interested to be a prospect …
For Future Franchise Owners, Mobile Internet Is The First Step
In the mobile-first world of Internet marketing, it’s no wonder that we’re continuing to see that same trend in the franchise development arena. Below are the latest franchise-marketing results from major franchise portals, just released this week at the Franchise Update Leadership and Development conference in Atlanta, Ga. In the month of August this year, …