Mid-sized metropolitan areas under 1 million population showed some of the strongest year-over-year growth in franchise-buying interest in Q4 2019, claiming 7 of the top 10 spots in latest business data from Franchise Insights. The rest of the top 10 were large metros with 1-5 million population, and only two major metros over 5 million …
Franchise lead generation
Buyer Sentiment Survey: Franchise Inquirers Looking Past Pandemic Effects
Respondents to a March 17-19, 2020 poll of aspiring franchise owners showed slightly more reserve than in previous surveys, but less than one would imagine given the impact of Covid-19 on business and the markets. Granted, these respondents are stepping forward at a time like this to consider business ownership, so they do not represent …
58% Of Potential Franchisees Are Married, Boosting Average Income
More than half of prospects interested in buying a franchise are married, which turns out to be an important factor in boosting average household income. In fact, half of married prospects have a household income of $100,000 or more, according to the latest data analysis by Franchise Ventures. Get the demographic details about these prospective …
Franchise Ventures’ Mystery Shopping Generates Advice for Franchise Development Teams
According to a new mystery shopping survey conducted on the Franchise Ventures lead generation platform, 13% of prospective business buyers indicated they “just haven’t had a chance to respond yet” to a franchisor more than seven days after the prospects’ initial inquiry — but they still intend to engage. That’s one of several insights drawn …
Small Business Startup Sentiment Index™ (SSI) Shows Increasing Confidence in February 2020
Recent surveys of prospective small business buyers revealed a healthy uptick in confidence from January to February 2020. The new Small Business Startup Sentiment Index™ is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the digital assets of Franchise Ventures. This uptrend in optimism was …
Smaller States Post Big Gains in Q4 Growth of Franchise Interest Index™
Small- and mid-sized states with adult population under 5 million showed some of the strongest year-over-year growth in franchise-buying interest, according to the latest data from Franchise Insights. And among the largest states, Georgia tops the Franchise Interest Index™ for both overall interest and for Q4 growth over the previous year. The Franchise Interest Index™ …