If you work in new franchise development, you know how crucial the first phone call is – and how hard it is to make that phone connection. Year after year, contact rates for the franchising industry remain challenging, and now we know why. It boils down to this: There’s an eye-popping mismatch between typical business …
Franchise recruitment
Franchises See Mobile Recruitment Triple
Oct. 10, 2018 – Franchise development teams, take note: The mobile Internet revolution has up-ended the top of your marketing funnel. Internet franchise portals are the leading source of inquiries from potential franchise owners, and the smart phone is their Internet connection of choice. That’s according to new research shared at the Franchise Leadership and …
Entrepreneurs’ Optimism Shifts into High Gear As Investment Interest in High-End Franchises Doubles
Atlanta, GA – (October 15, 2015) – A surge in high-dollar franchise investment inquiries signals growing optimism among entrepreneurs, as small-business owners and prospects look ahead to growth in the U.S. economy. Interest in franchises requiring more than $100,000 has nearly doubled over the past two years, and interest in $250,000+ businesses has tripled, according …
Mobile Internet Kickstarts Small-Business Growth — 54% of Franchise Leads Start With Phones, Tablets and Apps
Atlanta, GA – (October 16, 2014) – Small-business owners and entrepreneurs are mobilizing – literally – to invest in new franchise opportunities as the U.S. economy enters a post-recession growth phase. They are “mobilizing” online, using smartphones and tablets to search for franchise investment opportunities through mobile websites and apps. More than half of franchise-recruitment …
Growth Tactics: Franchises Offer Veteran Incentives, Win-a-Franchise Contests
Contests to win a franchise and incentives for vetarans are two tactics that currently promoted by franchisors looking to expand their locations: JDog Junk Removal has launched an expansion program offering its franchise solely to military veterans and their families. It currently has four U.S. locations – VetFran 7-Eleven has increased its franchise fee discount for …